Reputation in China’s online auction market: Evidence from Taobao.com

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Reputation and pricing strategies in online market

Although pricing strategy in marketing is a crucial issue, there islittle literatureon the relationship between pricing and sellers’ reputation based on dynamic pricing data. Using data on Taobao.com, we compare pricing behaviors of two types of sellers, business sellers (T-Mall sellers) which have higher reputation and individual sellers (Tao sellers) which have relatively lower reputation. We...

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ژورنال

عنوان ژورنال: Frontiers of Business Research in China

سال: 2008

ISSN: 1673-7326,1673-7431

DOI: 10.1007/s11782-008-0019-2